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iPod is a brand of portable media players designed and marketed by Apple Inc and launched on October 23, 2001. As of 2008, the current product line-up includes the hard drive-based iPod classic, the touchscreen iPod touch, the video-capable iPod nano and the screenless iPod shuffle. Former products include the compact iPod mini and the spin-off iPod photo (since re-integrated into the main iPod classic line). iPod classic models store media on an internal hard drive, while all other models use flash memory to enable their smaller size (the discontinued mini used a Microdrive miniature hard drive). As with many other digital music players, iPods, excluding the iPod touch, can also serve as external data storage devices. Storage capacity varies by model.

Apple's iTunes software can be used to transfer music to the devices from computers using certain versions of Apple Macintosh and Microsoft Windows operating systems. For users who choose not to use Apple's software or whose computers cannot run iTunes software, several open source alternatives to iTunes are also available. iTunes and its alternatives may also transfer photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars to iPod models supporting those features. Apple focused its development on the iPod's unique user interface and its ease of use, rather than on technical capability. As of September 2007, the iPod had sold more than 150 million units worldwide making it the best-selling digital audio player series in history.

iPod can play several audio file formats including MP3, AAC/M4A, Protected AAC, AIFF, WAV, Audible audiobook, and Apple Lossless. The iPod photo introduced the ability to display JPEG, BMP, GIF, TIFF, and PNG image file formats. Fifth and sixth generation iPod classics, as well as third generation iPod nanos, can additionally play MPEG-4 (H.264/MPEG-4 AVC) and QuickTime video formats, with restrictions on video dimensions, encoding techniques and data-rates. Originally, iPod software only worked with Macs; iPod software supported Windows starting with the second generation model. Unlike most other media players, Apple does not support Microsoft's WMA audio format ¡ª but a converter for WMA files without Digital Rights Management (DRM) is provided with the Windows version of iTunes. MIDI files also cannot be played, but can be converted to audio files using the "Advanced" menu in iTunes. Alternative open-source audio formats, such as Ogg Vorbis and FLAC, are not supported without installing custom firmware onto the iPod.

During installation, the iPod is associated with one host computer. Each time an iPod connects to its host computer, iTunes can synchronize entire music libraries or music playlists either automatically or manually. Song ratings can be set on the iPod and synchronized later to the iTunes library, and vice versa. A user can access, play, and add music on a second computer if the iPod is set to manual and not automatic sync, but anything added or edited will be reversed upon connecting and syncing with the main computer and its library. If a user wishes to automatically sync music with another computer, the iPod's library will be entirely wiped and replaced with the other computer's library.

iPods with color displays use anti-aliased graphics and text, with sliding animations. All iPods (except shuffle and touch) have five buttons and the later generations have the buttons integrated into the click wheel ¡ª an innovation that gives an uncluttered, minimalist interface. The buttons perform basic functions such as play, next track, etc. Other operations such as scrolling through menu items and controlling the volume are performed by using the click wheel in a rotational manner. iPod shuffle does not have a click wheel and instead has five buttons positioned differently from the larger models. iPod touch uses no buttons for any of these functions, instead relying on a Multi-touch input style similar to that of the iPhone.